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Flatiron School - Community Lead, Marketing & Hospitality, Chicago, IL

Job is expired

Created 09/10/2018
Reference JR-0015813
Category Marketing
Country United States
State IL
City Chicago
WeWork is seeking a Marketing Associate to support professional education marketing in our new Chicago location in the heart of the city. As the Marketing Associate, you will be responsible for all localized marketing efforts, including local partnerships and advertising, driving community engagement and cultivating an active, welcoming, and best-in-class community for prospective students.

In this role, you'll be an important driver of applications for our Chicago programs and work towards strengthening student's connection to our brand and increasing their likelihood to enroll.

You believe that the purpose of education is to enable the pursuit of a better life, and that that starts with a fulfilling and rewarding career. You believe that many problems in our world can be can be solved through education, and you're excited to play a part in that transformation. Serving as a culture carrier, and a positive experience creator, this role is a great opportunity to not only invent and refine what community engagement looks like online and in-person for prospective students and develop new processes for analysis and tracking, but also to innovate through mediums like partnerships and events.

This is a cross-functional role with collaboration across on-site Enrollments and Operations teams in addition to the HQ-based Marketing team.

The Marketing Associate will:
  • Manage local marketing funnel
    • Take ownership over reporting on and tracking local leads, applicants, and enrollments.
    • Manage and deploy a budget for localized marketing activities to help drive local marketing funnel goals.
    • Secure partnerships, sponsorships, and advertising opportunities locally.
    • Collaborate with paid-marketing, email, SEO, social media, and product marketing teams at HQ to ensure local marketing is successful.
  • Manage all prospective student events and content in Chicago:
    • Ideate and create a schedule of events for prospective students in Chicago, in collaboration with Enrollments and Education team.
    • Manage the local our Meetup page.
    • Take ownership over driving event attendance by collaborating with HQ email and social media teams in addition to creative on-the-ground distribution channels.
    • Manage the successful execution of event content from ideation to presentation.
    • Coordinate pre and post-event communications and logistics, including monitoring RSVPs and sending invitations, confirmations, and thank you emails.
    • Organize sourcing and directing volunteers and volunteer roles for on-campus events.
    • Work after hours to manage prospective student event run-of-show up to 2x per week
    • Track and report the effectiveness of events in terms of conversion to student and attendee satisfaction.
  • Secure and oversee local partnerships and sponsorships:
    • Source acquisition and brand focused partnership opportunities amongst existing Chicago-area organizations, companies, and Meetups.
    • Be responsible for a monthly sponsorship budget as well as lead generation goals.
    • Drive localized marketing efforts to generate on-the-ground excitement about our brand offerings.
    • Track and analyze the effectiveness of engagement efforts towards acquisition and conversion on a weekly, monthly, and quarterly basis.

A successful Marketing Associate is/has:
  • Minimum of 1-3 years of professional experience ideally in events, digital, or social media marketing.
  • Experience in community management, social media management, or event management (preferred).
  • Experience with marketing funnel management.
  • Data and goal driven: you constantly tie your work back to what's making an impact and prioritize ruthlessly.
  • A creative thinker: regularly contributing outside-the-box ideas.
  • Extremely social: thriving in front of a crowd and interacting with others.
  • A doer: highly motivated, organized and scrappy. Able to see ideas through implementation independently.
  • A culture carrier: Highly empathetic and mission-driven.
  • A power social media user (Facebook, Twitter, LinkedIn, Instagram, Youtube).
  • A strong writer and public speaker.
  • A quick learner: From new applications to new concepts, you pick things up quickly and enthusiastically
  • A team player passionate about building community, education and/or technology.Ability to work as part of a team and independently - once you're clear on the task at hand, you are able to own and run with it.
  • Exceptional organizational skills, with a strong attention to detail.
  • Excellent verbal and written skills (ad copywriting a plus).
  • Worked in a start-up environment and/or you are excited by a fast-paced organization
  • Ability to multi-task and balance multiple projects with lots of small moving parts in a fast-paced environment within deadlines.
  • Ability to identify issues and recommend appropriate solutions.

Employer WeWork

About Us

WeWork is the platform for creators, providing more than tens of thousands of members around the world with space, community and services that enable them to do what they love and create their life's work. Our mission is to create a world where people work to make a life, not just a living, and our own team members are central to that goal.

The WeWork team believes deeply in the power of “we” and in the movement we’re a part of. We challenge convention and achieve amazing things through dedication and collaboration. There is a contagious energy in our spaces as we work together toward accomplishing our goals.

Our hunger for building great spaces; empowering startups, freelancers, and small businesses; and connecting interesting people is far from being satisfied. We’re just getting started, and our journey gets increasingly exciting as more team members join the movement!

Below are the values that guide who we are and everything that we do. 

Inspired

We do what we love and are connected to something greater than ourselves.

Entrepreneurial

We are creators, leaders and self-starters. We try new things, we challenge convention, and we’re not afraid to fail.

Authentic

We are genuine to our brand, mission and values. We’re not perfect and we don’t pretend to be. We are, though, always honest and as transparent as we can be. 

Tenacious

We never settle. We get sh*t done and we get it done well. We’re persistent and knock down walls—literally if we have to.

Grateful

We are grateful for each other, our members, and to be part of this movement. We don’t take success for granted. We’re happy to be alive.

Together

We are in this together. This is a team effort. We always look out for one another. We value empathy; we know we’re all human, and know we can’t do any of this alone.

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